2025 brings with it something spectacular, the emergence of a new generation! 1 January 2025 marks the end of Generation Alpha and the start of Generation Beta, a new generation that will include all individuals born between 2025 and 2039.
Gen Beta will be the seventh generation since generations started being named in 1901, with the ‘Greatest Generation’ being the first to be named in 1901.
Generations are typically defined as groups of people born within a specific time period around the world, who share common cultural, social, and historical experiences often shaped by major global events, technologies and social transformations. These shared experiences influence the attitudes, values and behaviours of each generation.
The idea of generations also allows us to see how different age cohorts interact with their surroundings and how their common experiences contribute to changes in society over time.
Different Generations through the Decades
Below, is the list of the most notable generational groups, starting with the latest generations first, including Gen Beta and Gen Alpha and continuing through to the oldest generation.
Generation Beta: 2025-2039
Generation Beta will consist of all individuals born between 2025 and 2039, and is anticipated to be the generation of the ‘first digital natives’, who will grow up in a tech-driven world dominated by AI, virtual reality, and smart systems. Gen Beta will have a strong appreciation for diversity as society increasingly embraces themes of change and acceptance, and will grow up in an environment that fosters curiosity and inclusivity.
Generation Alpha: 2010-2024
The term “Gen Alpha,” refers to those born from 2010 to 2024. The oldest members of Gen Alpha are currently around 14 years old. They are primarily the children of millennials and are growing up in a highly digital, tech-driven world. Gen Alpha is expected to become the largest generation in history, with a projected population of over 2 billion people. They have strong bonds with their families, with this connection being characteristic of their upbringing, reflecting the emphasis on family values that has persisted through generations like millennials and their parents and grandparents before them.
Generation Z: 1997-2009
Gen Z is generally defined as those who were born between 1997 and 2009. Gen Z grew up in a time where information and technology played a central role in their lives. However, they saw it as something external, almost like an escape, rather than just a source of entertainment and relaxation. Shaped by the COVID-19 era, this generation has learned that the economy can face sudden disruptions, leading them to adopt more conservative approaches both financially and socially.
Millennials or Generation Y: 1981-1996
Anyone born between 1981 and 1996, currently ranging from their late 20s to late 30s and early 40s, is considered part of the millennial generation. This generation is one of the largest living adult generations in the world. Millennials, also known as Gen Y, are a completely different generation than what we had seen before them. Millennials embrace the world with optimism. They are all about taking care of themselves and making the world a better place and are generally very community oriented. In terms of parenting in particular, millennials are more likely than previous generations to encourage their children to embrace their true selves and are leading the way in helping their children feel happy with who they are.
Generation X: 1965-1980
Gen X refers to those who were born between 1965 and 1980. In the 1970s and 1980s, Gen X was often called the “Latchkey Generation” because many came home from school to empty houses, needing a key to let themselves in. This was due to rising divorce rates, increased maternal workforce participation, and limited childcare options. Generation X parents were the first to adopt “helicopter parenting,” being more involved in their children’s lives compared to their own parents, who were more hands-off. Gen X largely focuses on closely managing their children’s social and educational growth.
Baby boomers: 1946-1964
Baby Boomers are individuals born between 1946 and 1964, during a period known as the “baby boom,” which saw a significant increase in birth rates following World War II. This generation is generally expected to have a longer lifespan compared to earlier generations, although they are more prone to experiencing poorer health outcomes. Baby boomers also benefited from a stable post World War II economy, allowing them to accumulate wealth and secure leadership roles across multiple sectors.
The Silent Generation: 1928-1945
Generally defined as people who were born between 1928 to 1945, this generation was labeled ‘Silent’ due to their conformity and civic-mindedness as a result of growing up as children of the Great Depression and World War II. Their values were shaped by the need for stability, resulting in a quieter, more conservative approach to life, contrasting with the later baby boomers who often exhibited anti-establishment sentiments.
The Greatest Generation: 1901-1927
The term Greatest Generation was used as a tribute to the resilience and patriotic spirit of this generation living through such significant historical challenges as the Great Depression and World War II. Born between 1901 to 1927, the youngest members of this cohort are close to 100 years of age as of 2025 and they often include the parents of baby boomers.
