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UPI Merchant Fee Deferred Till After Diwali: NPCI Says New Date Soon

NPCI has decided to postpone the implementation...

Two Indian Seafarers Missing After Drone Attack on Tanker off Oman

Two Indian seafarers are missing after the...

Tag: Consumer Psychology

The Gap Economy: How Advertising Creates Needs Beyond the Product

Advertising is usually understood as the business of selling solutions. A product addresses a problem, a brand communicates that solution, and the consumer decides...

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